Our story
Built by nursery owners who learned why occupancy matters.
The programme began with a real nursery, a real occupancy problem and a list of improvements that stronger finances could finally make possible.
Experience behind the programme
The Scamps transformation.
In 2011, we bought Scamps Day Nursery in Macclesfield for £150,000. It had been operating for more than 20 years, was at 55% occupancy and was struggling commercially.
Our first priority was making the nursery profitable—and that began with occupancy.
During our ownership, Scamps was rated Outstanding at every Ofsted inspection: 2012, 2013 and 2019. As occupancy grew to 100% and the nursery developed a substantial waiting list, we were able to reinvest in the team, the environment and the experience we created for children and parents.
Eight years after buying Scamps, we accepted an offer on the first morning it was marketed. The £4.5 million sale to Busy Bees completed in 2019.
That experience shaped the belief behind Nursery Solutions:Occupancy changes everything.
After the sale, we spent more than five years developing nursery-specific websites and marketing designed to help genuine local parents discover nurseries and enquire about places.
The Nursery Solutions attendance-based programme is built on that experience, linking our standard fee to a meaningful and observable event: an eligible prospective parent physically attending an agreed nursery visit.
Experience put to work
Let us help more local parents discover what makes your nursery special.
Start with an honest assessment of the places you want to fill and whether the programme is right for your nursery.
See if your nursery qualifies